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My Resume

PROFESSIONAL ​INFO​​ full CV on Content page

  • Received company-wide Pro Bono Award for an exemplary branding/copywriting project through Capital One pro bono program.

  • Member of the Diversity Council of the JMU College of Business.

  • Chosen to deliver M.F.A. graduation address at University of Southern Maine 2012.

  • Writer of the most popular column in Gannett’s daily Staunton Newsleader for five years.

  • Published academically in the book More Than Just the Music: Essays in Lyric Analysis, and authored the introduction for a forthcoming two-volume work on the subject.

  • Faculty Fellow in JMU’s University Writing Center for the ‘13-‘14 Academic Year.

  • Was a contestant on the TV game show ‘Win Ben Stein’s Money.’

  • Advisor on screenplay development for Academy Award-winning directors and producers.

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"Good ads appeal to us as consumers. Great ads appeal to us as humans." 

– Bob Hoffman

 

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WORK EXPERIENCE​​
2018-Present
Senior Copywriter, Capital One

Creative ideation and execution for Brand efforts in Retail Bank and Café.

  • Created emails, social posts, web pages, Yelp, out-of-home, digital signage, SEM/SEO, and other assets to support Brand initiatives.

  • Drove results and consistently met and exceeded benchmarks and goals.

  • Exceeded target savings deposits by 100% in my first email campaign for Retail Bank.

  • Received company-wide Pro Bono Award for an exemplary branding/copywriting project through Capital One pro bono program.

  • Worked with User Testing and Zappi to support Brand creative efforts with data.

  • Specifically chosen to participate in multiple brainstorming projects for new and current products.

2018-2021
Copywriter/Content Manager, James Madison University

Content manager and writer of web copy and marketing content for College of Business at JMU.

  • Created strategies, UX, messaging and content for eight college departments, MBA and other affiliated programs.

  • Guided UX for student pathways web overhaul.

  • Initiated, researched and wrote web content highlighting news at JMU COB.

  • Developed and composed messaging for viewbooks, slicks and collateral materials.

  • Contributed to social media efforts and created posts consistent with messaging.

  • Wrote news releases for University events.

  • Worked on SEO, tracked analytics and incorporated results into web content.

2017
Marketing Content Writer, Allen & Allen

Writer of marketing content for largest personal injury law firm in Virginia.

  • Wrote, edited, and proofread UX-based content for comprehensive website revamp.

  • Incorporated company messaging and goals in SEO driven content.

  • Researched and compiled complex information into easily understood text.

  • Rebranded old text with updated marketing strategies.

  • Worked to incorporate and deliver UX responsive content based on market research.

4/2015-7/2017​
Content Editor, LexisNexis

Writer and editor of copy for large legal database products in both print and digital realms.

  • Wrote, edited, proofread and maintained cross-platform consistency of products.

  • Managed the editorial lifecycle of products from planning to execution.

  • Worked collaboratively with legal analysts to ensure consistency of products across a variety of print and non-print formats.

  • Edited UX based content for a variety of distribution channels; worked with agile teams.

  • Authored, edited and proofread content in proprietary HTML and SML content management systems.

  • Completed Six Sigma Yellow Belt training.

EDUCATION
2012
M.F.A., Creative Writing/Non-Fiction, University of Southern Maine
1995
B.A., Humanities, University of Washington
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