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Stephen Briggs

briggswork.com

540-213-0664

Email: briggs.stephen@outlook.com

 

About Me

 

  • Received company-wide Pro Bono Award for an exemplary branding/copywriting project through Capital One pro bono program.

  • Member of the Diversity Council of the JMU College of Business.

  • Chosen to deliver M.F.A. graduation address at University of Southern Maine 2012.

  • Writer of the most popular column in Gannett’s daily Staunton Newsleader for five years.

  • Published academically in the book More Than Just the Music: Essays in Lyric Analysis, and authored the introduction for a forthcoming two-volume work on the subject.

  • Faculty Fellow in JMU’s University Writing Center for the ‘13-‘14 Academic Year.

  • Was a contestant on the TV game show ‘Win Ben Stein’s Money.’

  • Advisor on screenplay development for Academy Award-winning directors and producers.

 

Experience

 

Senior Copywriter

Capital One, Richmond, Va.                                                                                    2021-present

Creative ideation and execution for Brand efforts in Retail Bank and Café.

  • Created emails, social posts, web pages, Yelp, out-of-home, digital signage, SEM/SEO, and other assets to support Brand initiatives.

  • Drove results and consistently met and exceeded benchmarks and goals.

  • Exceeded target savings deposits by 100% in my first email campaign for Retail Bank.

  • Received company-wide Pro Bono Award for an exemplary branding/copywriting project through Capital One pro bono program.

  • Worked with User Testing and Zappi to support Brand creative efforts with data.

  • Specifically chosen to participate in multiple brainstorming projects for new and current products.

 

Content Manager/Copywriter

James Madison University College of Business, Harrisonburg, Va.                     2018-2021

Content manager and writer of web copy and marketing content for College of Business at JMU.

  • Created strategies, UX, messaging and content for eight college departments, MBA and other affiliated programs through a variety of CMS.

  • Guided UX for student pathways web overhaul.

  • Initiated, researched and wrote web content highlighting news at JMU COB.

  • Developed and composed messaging for viewbooks, slicks and collateral materials.

  • Contributed to social media efforts and created posts consistent with messaging.

  • Wrote news releases for University events.

  • Worked on SEO, tracked analytics and incorporated results into web content.

 

Copywriter

Allen, Allen, Allen & Allen, Richmond, Va.                                                                2017

Writer of marketing content for largest personal injury law firm in Virginia.

  • Wrote, edited, and proofread UX-based content for comprehensive website revamp.

  • Incorporated company messaging and goals in SEO driven content.

  • Researched and compiled complex information into easily understandable text.

  • Rebranded old text with updated marketing strategies.

  • Worked to incorporate and deliver UX responsive content based on market research.

 

Content Editor

LexisNexis, Charlottesville, Va.                                                                         4/2015 to 7/2017

Writer and editor of copy for large legal database products in both print and digital realms.

  • Wrote, edited, proofread and maintained cross-platform consistency of products.

  • Managed the editorial lifecycle of products from planning to execution.

  • Worked collaboratively with legal analysts to ensure consistency of products across a variety of print and non-print formats.

  • Edited UX based content for a variety of distribution channels; worked with agile teams.

  • Authored, edited and proofread content in proprietary HTML and SML content management systems.

  • Completed Six Sigma Yellow Belt training.

 

Adjunct Professor of Writing, Rhetoric and Technical Communication

James Madison University, Harrisonburg, Va.                                                    2011 to 2015

Teacher of first-year writing courses focusing on writing and research across the disciplines.

  • Chose text, planned syllabus, drafted and developed lectures.

  • Provided leadership and acted as an editorial mentor to developing writers.

  • Developed a Humor in Literature Humanities class.

 

Education

 

M.F.A., Creative Writing

University of Southern Maine, Portland, Maine                                                       

Concentration in non-fiction.

 

B.A., Humanities

University of Washington, Seattle, Washington                                                  

Emphasis in writing.

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